Bajaj ends production of the Chetak

Hat tip for this goes to Mannish Mittal’s post in the Scooter BBS website.

In an article from The Economic Times, it seems that Bajaj has given up on trying to sell it’s trademark Vespa knock off, which has been the company’s symbol since the 70’s and 80’s. As the Marketing Director of Bajaj Auto, Rajiv Bajaj stated,
“Like Volkswagen Beetle, the product had lost its relevance. We stopped production on December 31. The consumer has given up on the product. Except minor tinkering, it had remained unchanged for more than 30 years.”

I wonder how this will affect LML?

Read more of this article here.

One Response to “Bajaj ends production of the Chetak”

1. Coimbatore Guy says:

   January 9, 2006 at 5:11 pm

   Thank god!
   Coimbatore Vespa Fan