Ride. Rest. Repeat.

Brandchannel Article

“Not quite a bicycle, not quite a motorbike, the Vespa is utilitarian, stylish, fun, and cheeky. There’s not much to it — a seat, an engine, and a groovy splashguard — but in its own unassuming way it leaves a filament of Italian culture in its wake whether it’s ridden in Chicago, Brussels or Bognor.”

Businessweek’s Brandchannel writer Jackson Mahr takes a look at the Vespa brand phenomenon. Not really a mystery to us Vesapa fanatics but a good read nonetheless.

Read the whole article here.

Hat tip to Vespaquest for the link.

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